This is Maria Salomé. She is pictured here on her way to victory in the women’s division of the 10K event during the 2012 marathon sponsored by Oxxo, one of Mexico’s largest convenience store chains. But her story is far more extraordinary than just another race win.
Maria Salomé is a member of the Tarahumaras, an indigenous group living in the remote, rugged canyons of southwestern Chihuahua. For centuries, the Tarahumaras have lived largely apart from modern society, maintaining their traditions and shunning contact with the outside world. Yet, they are renowned for one remarkable skill: running. Long-distance running is woven into the very fabric of their culture, a way of life that tests endurance, resilience, and spirit.
What makes Maria’s victory so inspiring is how she competed. She ran barefoot, with no specialized running gear, and her hair flowing freely in the wind. Her tools were not shoes, timers, or sponsorships—they were her body, her heart, and the pride of her people. Every stride carried the legacy of her land, the spirit of Chihuahua, and the pride of Mexico itself.
In a world obsessed with technology, equipment, and sponsorships, Maria reminded everyone that greatness often comes from simplicity, determination, and sheer passion. She didn’t need fancy clothes or shoes; she ran with courage, skill, and a deep connection to her roots.
Her win was not just a personal triumph—it was a celebration of a people whose endurance has inspired generations. Maria Salomé and the Tarahumaras show us that sometimes, the most extraordinary feats come from the most humble beginnings, fueled by heart, culture, and unshakable pride.
Good for her!
